How To Provide Your Followers With Valuable Content


The content you share with your followers online includes everything from Facebook and Instagram posts, tweets, blog posts and LinkedIn updates to your e-mail newsletter. It is a very important part of your online marketing strategy. Let’s talk about how to provide your followers with valuable content.


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how to provide your followers with valuable content


Earlier this year Facebook CEO, Mark Zuckerberg announced new changes to the Facebook algorithm. He noted that he wanted time spent on Facebook to be time well spent and for that reason people will see “less public content like posts from businesses, brands, and media.” This press change caused many businesses to rethink their online marketing strategy. Facebook is admirably focusing on the well-being of its users and pages that have the same goal in mind should see these changes as an opportunity to grow with the platform by providing followers with enriching, valuable content. This advice can be applied to all aspects of your online presence. Content is your company’s online sales rep working behind the scenes, 24/7 to promote your business.

Here are our 5 top tips for creating valuable content that serves your followers.


Address their pain points:

Pain points are those issues that your target market faces that you are able to solve through your products or services. Show your clients that you truly understand their needs by empathising with their struggles in your content. It is not just about making them feel like you care, customers know when you are being insincere. Let them know that you really do care about meeting their needs.


Give a little bit!

We believe that the saying “you get what you give” holds true in life and in business. Use your online platforms to share your expertise with followers. By adding value to your content  with tips and advice you can actually help your readers while positioning yourself as an expert in your industry.


Share relevant content

This one sounds obvious, but it is so often overlooked. Sharing for the sake of sharing may have gotten you a few likes in the past but with the Facebook crackdown on spam it is more important than even to ensure that the content you share is relevant to your industry and your target market.


Show your personality

Today’s consumer is spoilt for choice. In most industries there are so many companies for them to choose from. So why should the choose you? What makes your brand different? Well, you do! Your personality and unique way of doing things will attract certain types of people. Leverage this advantage by giving your followers a peek into the day to day goings on at your office, introduce them to new employees, allow them to see your brand and your business as more than a faceless, corporate machine by letting your brand personality shine in blog posts and other online content.


Generate original content

It may be tempting to share content from all over the internet with your followers, but ask yourself this: Is the main focus of your social media platforms to give other brands exposure or do you want your brand to be shared?  Try to make sure that the source of the content you share will lead readers back to your website.


Content creation is a great way to bring value to your followers and promote your business at the same time. We hope these 5 tips will give you the starting point for an effective content marketing strategy.

Feel free to contact us for a free social media management quotation!