The cost of Google Ads depends on the industry that you are in, keywords you want to target and on several other variables such as:

• Google Ads is based on an auction system that rewards businesses who have high-quality ad campaigns with lower costs and better ad placement.
• How you setup your campaigns can influence how your Google Ads budget is spent. If you are inexperienced and not sure how to setup your targeting your cost per click (CPC) can be higher than a that of a campaign that is setup using geotargeting etc.
• The average cost per click (CPC ) in Google Ads is between $1 and $2 on the Search Network. The average CPC on the Display Network is under $1.
• The most expensive keywords in Google Ads and Bing Ads cost $50 or more per click. These are generally highly competitive keywords in industries that have high customer lifetime values, like medical doctors, law, insurance, financial institutions offering loans, etc.
• Giant retailers can spend up to $50 million per year on paid search in Google Ads.
• The average small business in the USA using Google Ads spends between $9,000 and $10,000 per month on their Google paid search campaigns.
• The average small business in South Africa using Google Ads spends between R10 000,00 to R15 000,00 per month per month on their Google paid search campaigns.

Free Radical Media charges a once-off setup fee (depended on the size of your campaign) to setup your campaign and a monthly 30% of your spend as a management fee to manage, adjust, monitor and report on your campaign. For example: You would like to spend R10 000,00 on Google Ads. Our costing will work as follows: